Infinite Jest 05/03/2026
Are we all NPC's?? Are we brainwashed?? Are we drugged and complacent??
I sometimes wonder how we got to this point. Though I know how. It happened slowly, one nickel and dime at a time. So gradually that the majority of us wouldnt even notice. When Youtube started it's messege of "broadcast yourself" was prominently displayed at the top of the page, because thats what it was for, regular people to post and share videos of themselves or things around them. You could even reply (comment) on a video, with your own video (a fair exchange). The feed was based on latest uploads, or you could browse/search by tags. Videos posted were all on a level playing field, and did not need to attempt to game the algorithm into promoting them. Or Facebook, it used to be similar. Your entire feed would be only people you explicitly follow, with most recent posts at the top, all in chronoLOGICAL order. And now? Your feed is full of ads and bullshit, promoted groups, and other things you've never expressed an interest in.
It used to be us choosing to use certain services or websites. Choosing to use certain programs or choosing to watch specific shows. We used to be conciously making the decisions about how we spend our time. We used to have a reason, or an idea what we'd do, when we logged on to the interweb, flicked on the idiot box, or flipped open our cellular devices. This is rarely the case anymore for so many people around me. It seems almost like it's inverted now. Like we'll open an app on our phones and just check what it wants to show us at this moment, scrolling down infinitely or pulling down to refresh the feed until something spikes our dopamine enough to compell us to engage.
I'm not sure if this makes any sense to you, if it's even 'true', or how that could be determined, but i think our phones, computers, tv's, and other 'smart' devices need us much more than we need them. I mean, hear me out. When i refer to these MaRvElS oF tEcHnOlOgY, i'm symbolically referring to our use of them, and the big tech companies behind the devices and apps/services on them. Let me ask this, if we did not have smart phones, if we did not have smart tv's, fridges, or (gay) alexa's, would we be worse off? Do the majority of people predominantly use these things for productive purposes? How much time is spent engaging with these things for 'entertainment purposes' vs for productive purposes? I think the answer is obvious. But if these things did not have us, the companies behind them would not profit, and would have to offer more, for less. They would be less powerful. They wouldnt just assume any and everyone would be willing to give up all their privacy in order to watch some mind-melting bullshit on youtube. They wouldn't just assume they could cram ads into our lives 24/7, they would need to REALLY offer something in return. It's wild when I hear music playing, and the song ends and an ad starts, all from an appliance somebody PAID for! I mean really guys, what are we even doing here lmao. Why is amazon alexa playing music better than a mp3 player or stereo? And dont tell me "BeCaUsE iTs CoNvEnIeNt" just because you can control it with your voice, how lazy are you, you fat fuck? How could you buy something and have it playing ads inside your home? This makes no sense at all, and dont start with me about TV and Radio stations, they get a pass, they invested in expensive physical infrastructure in order to broadcast the shit to us, the streaming apps use the existing internet infrastructure that OTHERS paid for. We're being fleeced.
Next, I have to wonder, what effect is this having on us, and on society as a whole. What happens when a person spends too much time 'chasing the dragon' of dopamine, rather than conciously deciding what media to consume? What happens when people no longer even think about what they may want to watch or engage with, and just wait for something to appeal to them? What changes in the brain? I really think there's something beneficial about being bored, or about letting your mind wander. This is where you're imagination and curiosity really gets to play. This is when you come up with NEW ideas or discover new things, or even just find new appreciation for the things already around you
I see many younger people now almost unable to be bored. Unable to be present. Unable to let their mind wander and come up with their own idea's. So many times i've heard multiple people say essentially the same thing about a current topic, just in slightly different words, and it's obvious they're repeating something they heard someone else say. Repeating someone else's opinion. Repeating a clickbait narrative being pushed around online. I cant help but think we are losing our ability to think for ourselves these days, losing our ability to form our own opinions, and make our own decisions. I've watched people get frustrated when nothing in their feed is 'good enough' (LOL). It's fuckin' wild to me that someone would be upset about that, like, don't you even know what you want? Just search up what you wanna watch lmao. Fuckin cretins.
When I bring this up to people, they seem to be apathetic about it. Most people have the viewpoint that their decisions mean nothing, yet, all our decisions mean something. We vote not mostly in ballots, but we vote mostly in two other ways, which are dollars and attention. These are our realt ballots. These are our apparatuses to influence change. These are our methods to send a messege. Yet we do nothing, because we're comfy. Nothing bad has happened yet, and how would we even stay in touch with our friends without facebook?
And what about society as a whole? Just look at how powerful the big tech companies have became, look at how much wealth and power is consolidated into so few corporations. Look at how little the avg person cares that this is happening. Democracy is only strong when the people are engaged, otherwise the lobbyist groups and rich campaign funding elite control the system. Yet, everyone is complacent. Comfortable with their infinite jest. Can this be good? I doubt it. How long until these tech billionaires are as powerful as our governments? will it happen? One day, will our governments need to debate with the heads of these companies before instituting changes? It might sound far fetched, but just look at Elon Musk and starlink, the US military relies on him allowing their use of his satellites. What if he denied them use, and instead favoured china? Surely the gov't would be at the negotiating table with him in two jiggles of a jackrabbits ass. What about Jeff Bezos? Just look how much of the internet relies on his AWS. Bill Gates? The largest private owner of agricultural land in the United States (that's right, he wants to have a monopoly on our food supply, since apple ate into his OS market!)
The idea of governments influencing the prominant corporations of the day is not new. In the 40's and 50's Disney produced propoganda for the US gov't, and the film adaptation of George Orwell’s Animal Farm ends differently than the book, because the book was too 'commie', portraying communism and capitalism as equally corrupt. They were able to do this because they had purchased the rights to the film from George Orwell's widow. But why? Why does the CIA have a hand in popular media, and do you think this was a one off? No, it's happened many times. If you film a movie and need the use of military equipment, you'd better be prepared to let the alphabet boys vet your script. But that was a long time ago, what about today? Today things are a little different. The corporations of today are much bigger and much more influencial than disney ever was. The corporations of today have so much more of our attention than disney ever did, they have so much more potential to influence our minds. The corporations are so much more valuable to the governments, and the governments are valuable to the corporations. But what are we?
I thought the government was supposed to be 'of the people, for the people'. Why do they sell us out like cheap stocks in a company? Should the gov't not be concerned with the amount of information and power these corporations are amassing at our expense? Youtube, Facebook, Google, etc. Have so much data on you that they have a complex psychological profile on you, and all of us. They can easily use this information to influence our minds and opinions. They can use it to influence elections. This is not debatable, this is fact. This fact is the reason why governments work hand-in-hand with these companies, they want them to be powerful so they can have them at their disposal when needed. And i'm not saying the tech companies want to be used as tools, but it's also in their best interest to 'play ball' with the governments in order to not instigate any sort of reforms or new laws that encroach on their playing field. They need each others favour, but they dont need ours. They only need us to keep scrolling.
Remember, bullshit in = bullshit out, so be deliberate and concious about what you consume. They are pacifying us with the alogorithms and endless feeds, and nobody is protecting you from this. It's up to you to decide what you consume.
...and for god's sake, don't let them make you a cretin!
-kezla